Order through text · for delis
Your regulars already text you. Now they can order.
Otter turns a text message into a paid ticket at your counter. Nothing for customers to download. No commission on your sales.
See it work
A real order, start to finish.
Texted in, captured, confirmed, paid, printed. Watch the 57-second video, or tap through an order yourself.
A real order, start to finish: texted in, captured, confirmed, paid, printed.
How it works
From a text to a paid ticket.
- 1
Customer texts in
Like they'd say it at the counter:
bec on a roll spk and a large light and sweet
- 2
Order captured
Otter builds it from your menu and reads it back with the total.
- 3
Confirms and pays
They reply YES and pay from a link: Apple Pay, Google Pay or card.
- 4
Ticket prints
A paid ticket prints at your counter. Unpaid orders never do.
Why delis use Otter
Stop losing the morning rush to a ringing phone.
Answer fewer calls.
The morning rush stops running on a ringing phone.
No more no-shows.
Every order is paid before you make it.
Keep your money.
No commission. Card processing works like your register.
Your regulars, faster.
They text "usual" and they're done.
For your customers
No app. No account. Just text.
Your customers text the number on your counter card and order the way they talk. They pay with one tap and walk in when it's ready.
Pricing
One simple price.
- Per-order fees stop after 200 orders a week.
- No contracts. Cancel anytime.
- Card processing is yours, same as the register. The rest of every order is yours too.
Setup, done for you: $199 one time
- Your menu, built for you: send photos or a paper menu.
- Your own local text number, registered with the carriers.
- Payouts to your bank from the first order.
- Delivery settings, if you deliver: zip codes, minimum, fee.
- 250 counter cards and a window decal.
- A test run with your staff before you go live.
Optional
Your colors, +$49. Otter is black and white on purpose, so your deli stays the brand. We put your colors on the otter, your counter cards, and the pay page your customers see.
Tablet and ticket printer. At our cost, or $15 a month to rent.
Setup waived. We're waiving setup for our first partner delis in exchange for honest feedback.
Price changes and specials are always free. A full menu redo is the only thing we charge for later.
FAQ
Questions from the counter.
Do my customers need an app?
No. Any phone that can text works.
What if Otter gets an order wrong?
Otter reads every order back with the total, and nothing is charged until the customer replies YES.
What if someone never shows up?
They already paid, so you're covered.
Can I still take phone and walk-in orders?
Yes. Otter adds a lane. It doesn't replace your counter.
Do you take a cut of my sales?
No. You pay $99 a month and 50¢ per text order, capped at 200 orders a week.
Do you deliver?
If you already deliver, Otter takes delivery orders for your own driver, with your zip codes, minimum and fee.
Get started
Sign up your deli
We're starting with a small group of delis on Long Island and in New York City. Leave your info and we'll reach out to set you up.
Privacy policy
Last updated October 8, 2026
What we collect
When you sign up, we collect your deli's name, your name, and the phone number or email you give us. When customers order through Otter, we process their phone number, order details and, for delivery, their address. Payments are handled by Stripe. Otter never stores card numbers.
How we use it
To contact you about setting up Otter, to run and support the service, to send order and pickup updates, and to meet legal requirements. We don't sell personal information. We don't use customer phone numbers for marketing.
Text messages
We only text numbers that have opted in. Reply STOP at any time to stop messages, or HELP for help. Message and data rates may apply. Mobile opt-in information is never shared with third parties for their marketing.
Who we share it with
Only the providers that run Otter (our texting and payment processors) and the deli a customer orders from, or when the law requires it.
How long we keep it
Message history is kept for 12 months, then deleted.
Your choices
Ask us to see, correct or delete your information at any time at hello@[DOMAIN].